News Brief

Marketers Say Email Performs Better Than Search And Display

Some 80% of marketers report that email is the strongest-performing media buy--ahead of search and display ads, according to the results of a new survey from Datran Media.

The New York-based email and digital marketing services provider conducted its second annual Marketing & Media Survey in December 2007, polling more than 2,000 marketers. The survey found that 82% of respondents plan to increase their use of email marketing in '08. In addition, 67% of respondents said that email has helped boost sales from other channels, and 55% said they expect ROI from email to be higher than any other digital channel.

Marketers from over 90 companies such as OgilvyOne Worldwide, Avenue A|Razorfish and QVC participated in the survey, with complete results available at Datran Media Success http://www.datranmedia.com/2008survey.

--Tameka Kee

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