News Brief
Mobile Ad Network Ad Infuse Raises $12 Million In Financing
Jan 24, 2008, 8:15 AM
Mobile ad network Ad Infuse has raised $12 million in a second round of venture financing led by SoftBank Capital and including existing investors ComVentures and Storm Ventures.
The company has raised a total of $18 million to date. The new funding will be used to "aggressively extend" the company's market position and improve its rich media ad software and targeting capabilities.
Ad Infuse works with wireless carriers to provide highly targeted ads based on mobile user demographic and behavioral data. Its ads appear in formats including streaming video, mobile games and WAP sites. Advertisers using the Ad Infuse network--serving 500 million monthly impressions--include Unilever, Procter & Gamble, EA Mobile, BMW and Microsoft. As part of its investment, SoftBank Capital's Mike Perlis will join the Ad Infuse board of directors.
--Mark Walsh
Recent Online Media Daily Articles
-
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, Focus on Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear it plans to allow ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ...
Be the first to comment on "Mobile Ad Network Ad Infuse Raises $12 Million In Financing"
Leave a Comment