News Brief
TV Viewers Migrating To Web
Jan 25, 2008, 7:30 AM
The strike is changing how some people watch TV. In short, they aren't. A new research study from MindShare reports that of 1,000 adults surveyed in an online poll Jan. 11-14, almost half are spending more time online, due to the strike. More than 60% of viewers said their favorite shows were now in repeat mode. Tata Sato, director of consumer insights at MindShare, says close to half of those polled are "frustrated" that their favorite shows are affected, they still want the writers to get "a fair deal."
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