Undertone Networks Beefs Up Publisher Services, Snags Weather.com VP
In his newly created role, Franchi will focus on ensuring that Undertone continues to meet the needs of publishers as it scales out, in addition to spearheading the development of platform upgrades and new product launches. Franchi most recently served as the ad network's senior vice president of ad sales--the role that will now be filled by Green.
Green comes to Undertone from Weather.com, where he also served as senior vice president of sales. During his tenure at The Weather Channel property, overall sales grew to over $100 million in 2007, following revenue growth of over 38% in 2006.
Undertone Networks is a division of Intercept Interactive, a full-service interactive media and marketing services firm.