Out to Launch

Breaking news: It's not Wednesday, You are not over the hump yet. Out to Launch steps out of bounds to run daily this week and bring you a supersized dose of Super Bowl ads. Go Giants!

Pepsi invites viewers to a party at "Bob's House" in an ad launching pre-game. If the ad serves as a precursor of the quality of Pepsi's in-game ads, then expect great things from the brand. Hint: Justin Timberlake appears in one ad. More on that later in the week. Time to focus on Bob's friends as they search for his house. There's no sound in the spot, for Bob's friends are deaf, and communicate using sign language throughout the ad. I guarantee that someone will think they've sat on the mute button before realizing the ad is playing normally, much like a series of soundless Converse ads currently running. The two friends are driving down Bob's street, but neither one knows which house is Bob's. After sign-fighting, the driver comes up with a clever way to find Bob's house; he slowly drives down the street honking the horn. You know where this is going. Homes that turn on their lights to investigate the ruckus, not Bob's. The house that remains dark? We have a winner. Watch the ad here. BBDO New York created the ad.

If SalesGenie is nothing else, they are a company with a sense of humor. The company rightfully won the title of "worst ad" last year. Refresher: the ad involved a down-and-out salesman, a hot woman and a sports car. The fact that I remember that much from the ad is huge. Rather than shooting for, say, the second worst ad of the big game, it's hoping to reclaim the "worst ad" title, according to the company's press release. In reality, the company can't go anywhere but up, right? Right? Each of the three ads running is animated, and one features... a genie! The first ad, launching pre-game, opens with a villainous character sipping a mai tai on the beach; a plane carrying a Salesgenie banner flies by, much to his chagrin. By phone, he orders his cohorts to shoot the plane down -- but the pilot, a beautiful genie, escapes unharmed. Her parachute lands atop the villain, and she tells him, "Don't mess with Salesgenie" as familiar music plays. The next ad, bowing in the first quarter, stars a down-and-out salesman (this sounds familiar) whose boss threatens to fire him if he doesn't double his sales. An online search eerily resembling Google's homepage leads the man to Salesgenie.com. The spot ends with the salesman taking the trophy for salesman of the year. The third quarter ad is a doozy. Two panda bears open up a bamboo furniture store that's devoid of customers. It doesn't help that the owner, Ling Ling, likes to eat the merchandise. The bears stay out of the zoo thanks to a psychic panda that recommends Salesgenie. I am at a loss for words, but I'll say this: $2.6 million and here's the "winning" ad. Creative Mint handled the animation production for the spots, created in-house.

The White House Office of National Drug Control Policy is launching a spot during the first half of the game targeting parents of teenagers about prescription drug abuse. A drug dealer loiters outside a convenience store, lamenting the loss of business to household prescription drugs. "Teens don't need a drug dealer to get high. Safeguard your prescriptions. Safeguard your teens," concludes the ad, seen here. This is ONDCP's first paid TV advertising targeting parents in two years, and is part of a larger campaign using print and online components that will run through May. Check out the campaign at TheAntiDrug.com. Draftfcb New York created the ad.

Recommend (1) Print RSS
  • NEW! Monopoly Millionaires' Club Game Is 'Making More And More Millionaires'

    David&Goliath partnered with Scientific Games to create a national Lottery campaign to launch the Monopoly Millionaires' Club Game. This is the first time that all Lottery jurisdictions chose to run one national campaign rather than local marketing efforts for a specific game. The campaign will run in 23 states in ...
  • NEW! New York-New York Hotel & Casino and Southwest Airlines 'Spread The Luck' On Flight To Vegas

    If only every flight was this much fun. The New York-New York Hotel & Casino in Las Vegas teamed up with Southwest Airlines to give passengers a flight to remember. Here's the skinny. The Wright Amendment, a federal law governing traffic at Dallas Love Field airport, expired this week, which ...
  • NEW! What Happens In Vegas, Stays In Vegas, Never To Become Water Cooler Gossip

    How do you stop water cooler gossip before it starts? This is the challenge facing one man in an ad for visiting Las Vegas. Can't he go away for an epic weekend without being hounded by his co-workers first thing Monday morning? The latest "What happens here, stays here" spot ...
  • After All The Dirt, Drool and Dings, Treat Your Car Well By Selecting ARCO Gas

    ARCO gas has launched a trio of TV ads encouraging drivers to treat their cars well by selecting a top-tier gas for cheap. In "Treat," a woman decides to clean her car from top to bottom after she filled up with ARCO. She scrubs the car inside and out, and ...
  • NEW The More Diet Coke Taylor Swift Drinks, The More Kittens Appear Onscreen

    If you are not a fan of Taylor Swift or adorable kittens, do not watch this ad for Diet Coke. There is so much sweetness in "Kittens" with Swift -- including her new feline, Olivia Benson (named for Mariska Hargitay's character on "Law and Order: SVU"), more kittens and whatever ...
  • Skullcandy Launches 'Push Play' To Promote Sport Line Of Headphones

    Life is filled with challenges big and small, like finding the perfect headphones that stay put, even when you sweat. I'm still on this journey, but after watching a TV spot for Skullcandy's line of sport headphones, I might give them a try. The ad follows a day in the ...
  • Dos Equis' Most Interesting Man Offers Halloween Advice

    Dos Equis' Most Interesting Man always has smart advice to offer, even when it comes to Halloween. In a 15-second spot, he gives his opinion of masquerade parties: "Sometimes it's best to be yourself. This is not one of those times." See it here. In keeping with the Halloween theme, ...
  • Pepperidge Farms' Goldfish Hope To Solve 'The Case Of The Mystifying Mummy' In Latest App

    Random iPad App of the week: Just in time for Halloween, Pepperidge Farms' Goldfish characters have a mystery to solve with "The Case of the Mystifying Mummy." This is the third interactive storybook in the series, and is available for free in the App Store. Parents and kids can read ...
  • NEW! No 'Mr. Nice Guy' In Domestic Abuse PSA For Haven

    HAVEN, a nonprofit organization that helps victims of domestic violence and sexual assault in Oakland County, Mich., launched a disturbing PSA featuring a man who isn't as nice as he looks. In "Mr. Nice Guy," a man speaks directly at the camera, to his future victim. He begins talking about ...
  • NEW! Gatorade Pays Tribute To Landon Donovan In 'LegenD'

    Gatorade created a love letter to Landon Donovan, who is retiring at the end of this year's MLS season. In "LegenD," every soccer player, regardless of his ability, becomes Landon Donovan. Each player mimics part of Donovan's penalty game ritual, from bending down by the ball and staring at the ...
>> Out to Launch Archives