Mobile Entertainment Forum Issues Guidelines
The mobile trade group's so-called U.S. Participation TV code of practice includes rules on pricing, refunds and procedures for initiatives involving mobile interaction with TV. It also references the FCC's "truth-in-billing" principles to increase consumers' understanding of their cell phone bills.
The MEF said the voluntary rules were aimed at addressing problems that have arisen with participation TV efforts such as mobile votes being accepted after a contest's official closing time.