News Brief

Mobile Entertainment Forum Issues Guidelines

Jan 29, 2008, 8:00 AM
  • Comment
  • Recommend (1)
Subscribe to Online Media Daily


The Mobile Entertainment Forum has issued a set of guidelines for services that give mobile users the ability to interact with television shows, such as text-voting for American Idol contestants.

The mobile trade group's so-called U.S. Participation TV code of practice includes rules on pricing, refunds and procedures for initiatives involving mobile interaction with TV. It also references the FCC's "truth-in-billing" principles to increase consumers' understanding of their cell phone bills.

The MEF said the voluntary rules were aimed at addressing problems that have arisen with participation TV efforts such as mobile votes being accepted after a contest's official closing time.

--Mark Walsh

Be the first to comment on "Mobile Entertainment Forum Issues Guidelines "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Articles

>> Online Media Daily Archives