News Brief
Van de Paal Joins Spotzer Media Group
Jan 29, 2008, 8:00 AM
Spotzer Media Group, which produces ready-to-air video commercials, has hired Van de Paal to lead its ad-creation studio.
Most recently, Paal was business development director in the London office of Y&R's Wunderman group, and served on the agency's executive board. In his new role, Van de Paal will be responsible for managing Spotzer's creative and content acquisition teams.
Spotzer maintains a library of customizable video spots which offer a cheaper alternative to traditional TV air time. Small and mid-size marketers can use the Spotzer platform to create campaigns across TV, the Web and out-of-home networks for as little as $7,500. The Amsterdam-based company started by former Wit Capital founder Andrew Klein closed a $15 million venture capital round in November.
--Mark Walsh
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