NBC Announces Mobile Web Sites For 2008
NBC.com already maintains some mobile sites for shows including "Deal or No Deal" and "Biggest Loser" as well as the "Heroes" Trivia and "Create Your Own Hero" mobile games. In February, NBC.com will also roll out send-to-mobile widget on all show sites.
"We are experimenting and learning as much as we can in this space given the proliferation of cell phones in the market," said Vivi Zigler, executive vice president, NBC Digital Entertainment. In the fourth quarter of 2007, NBC.com drew more than 1.6 million page views on its WAP sites.