DDB Scoops Up Unilever Ice Cream Brands
Jan 30, 2008, 8:15 AM
Global packaged goods giant Unilever has awarded its U.S. ice cream brands - including Breyers, Klondike, Popsicle and Good Humor - to Omnicom's DDB Worldwide unit. DDB also picked up the global Heartbrand ice cream accounts and the Unilever desert brands in global markets. The assignments do not affect the media portion of the accounts.