• February 5, 2008

Mobile ad network Millennial Media has added MLB.com to a publisher lineup that already includes properties such as MySpace, RottenTomatoes, CBS Sports and NHL.com.

The company's youth-targeted mobile platform is geared toward reaching the so-called millennials--the 76 million people born between 1977 and 1995. Millennial operates separate mobile networks for targeted brand advertising and performance-based campaigns.

MLB.com's mobile site provides news updates, live scores, game schedules, and player stats, among other features.

--Mark Walsh