Bonfire Magazine Comes Alive Through Partnership With iVillage
- February 5, 2008
They include Bonfire Magazine (www.bonfiremagazine.com), a fully editorialized online magazine brought to life by NBC.com and iVillage.com, an "As Seen On" feature which will offer users the chance to buy fashion featured in the show and a highly interactive mobile WAP (Wireless Application Protocol) site featuring "Bonfire Buzz" and fashion tips.
Each issue of Bonfire Magazine will include a couture fashion cover featuring pieces from "Project Runway's" Daniel Vosovic's latest collection. The magazine--a partnership with NBC.com and iVillage--will blend show content with fully editorialized, exclusive content and will offer tips and advice on topics including relationships, work issues and parenting. New issues will be available for each original episode of the show.
The "Lipstick Jungle" show site will feature a "Get The Look" section, sponsored by Maybelline NY, where they can purchase makeup products to re-create the looks of the three main characters. Another feature for users is the "As Seen On" section, where they can buy the fashion featured on the show and in Bonfire Magazine. Fans of couture and fashion will also find exclusive tips from "Project Runway's" Daniel Vosovic in addition to full episode streaming, a shopping guide, episode recaps and exclusive photography. The accompanying WAP, or mobile sites, will feature a Bonfire Editor's letter, Bonfire Buzz, fashion tips and photos.
--Tanya Irwin
