Web Radio Stations Stream More Hours
This increase in total time spent listening (TTSL) helped push the MeasureCast Internet Radio Index up 12%. Since January 6, the total time spent listening to Internet radio stations measured by MeasureCast is up 118%. The index is a representation of the trend in TTSL across a spectrum of on-line stations measured by MeasureCast.
"In part, the index rose because the week of June 3 had no holiday as the previous week did," explained MeasureCast marketing vice president Bill Piwonka. "Webcasters streamed 574,067 hours on Memorial Day, and a week later - Monday, June 3 - we recorded 1,414,535 hours streamed, an increase of 146%."
Internet radio listening is primarily a work-hour phenomenon, with 77% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific.
Demographic Highlights for the Week of May June 3 – 9