Draftfcb launched
AREA 23, a full-service healthcare communications agency.
MIKE GUARINO and
STEPHEN BATEMAN of Draftfcb will head
the agency, in addition to new hire
MELISSA CAHILL.
MATT LANE, evp, group management director, and
KERRY DWYER, svp, management director, are joining
AREA 23 from within Draftfcb Healthcare.