Pepsi, Starbucks Launch First Ad Campaign
Jun 18, 2002, 12:00 AM
The North American Coffee Partnership (NACP), a joint venture between Starbucks and PepsiCo, is launching its first national TV advertising campaign for bottled Frappuccino and Starbucks DoubleShot, a bottled espresso drink. The dual advertising campaign includes one 30-second animated TV ad and a series of four 15-second animated TV commercials that spotlight the “differences in the brand personalities and beverage occasions in which they're consumed.” Fallon-New York created the new spots, which are airing on national cable stations and regional broadcast stations. Coinciding with its national TV launch, NACP is breaking a new print campaign featuring two-page spreads in popular publications including Entertainment Weekly, Rolling Stone, InStyle, Jane, Vanity Fair, and ESPN Magazine. In addition, Internet and outdoor advertising will be utilized.