Lord & Taylor Invites Catalogue Cover Vote

  • February 11, 2008
Lord & Taylor is letting the public vote for the face of its Spring 2008 catalogue. The chain will launch a model search in six U.S. markets, then post finalists to its Web site. The auditions will be at New York's flagship store, and Lord & Taylor stores in Garden State Plaza, Paramus, N.J., Boston, Mass., Washington, D.C., Scarsdale, N.Y., and Garden City, N.Y., on Saturday.

Twenty contestants will be selected per market and their images posted in the model search site. The public can vote by e-mail. The 10 top contestants per market will be posted on the site Feb. 22. Public vote will count for 49%. The top two finalists per market will be announced on Feb. 29.

They will be invited to come to New York, all expenses paid, to participate in a Fashion Show on the 10th floor of Lord & Taylor's Fifth Avenue store on March 6. The winners will also win a $1,000 Lord & Taylor shopping spree and each of the 10 finalists, a $500 Lord & Taylor shopping spree.

--Karl Greenberg

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