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More Advertisers Bail On 'Savage Nation'

  • Mediaweek, Monday, February 11, 2008 10:46 AM
Advertisers continue to bail from Michael Savage's national radio show "Savage Nation," the result of his remarks about Muslims and other minority groups--not to mention a boycott effort by organizations including Hate Hurts America and Interfaith Coalition. The latest quintet to abandon Savage are ITT Technical Institute, Chattem, Inc. (maker of Gold Bond, Icy Hot and Selsun Blue), Union Bank of California, Intuit (parent of TurboTax and QuickBooks) and Geico Insurance. They all dropped their spots after they were contacted by irate customers via the Web site nosavage.org. Other advertisers that have previously pulled spots include Citrix, U.S. Cellular, Sprint Nextel, Sears, Universal Orlando Resorts, AutoZone, JCPenney, OfficeMax, Wal-Mart and AT&T. Savage's show has been under financial siege since last fall, when the Council on American-Islamic Relations first went after him, and it has reportedly lost at least $1 million in ad revenue as a result.

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