• February 12, 2008

About.com and MSG Interactive are parterning to provide enhanced and expansive behind-the-scenes coverage of key sports and entertainment events held at Madison Square Garden's famed venues.

Launching the relationship will be extended coverage of the 132nd Westminster Kennel Club Dog Show, Feb. 11 and 12 at Madison Square Garden, New York. About.com's expert Guides to dogs and veterinary medicine will report live from the event at dogs.about.com.

MSG Interactive, the digital division of Madison Square Garden, L.P., includes the online, digital and wireless presence for Radio City Music Hall, Madison Square Garden, the WaMu Theater at Madison Square Garden, the Beacon Theatre and MSG television network, as well as the New York Knicks, Rangers and Liberty.

Both About.com and MSG Interactive will seek to build sponsorships that leverage About.com's tremendous online reach, and MSG Interactive's in-venue and broadcast media opportunities.

--Tanya Irwin