Nielsen//NetRatings Launches Multimedia Measurement
Nielsen hopes the report will provide online publishers and content providers a “better perspective on the encoding and consumption of rich media content to drive technology decisions, form strategic partnerships and affect the sales of rich media advertising.”
"As the Web evolves, we are constantly refining our tracking technology to provide deeper, more insightful media measurement," said Manish Bhatia, senior vice president of product marketing, NetRatings. "This new report offers enhanced breakdowns of multimedia activity, responding to requests from the industry for more granular information on which to base business decisions."
The new report includes unique audience and active reach percents for RealMedia, Windows Media and QuickTime. It also separates data into "audio/video" and "images/text" categories. It also includes an overall Web multimedia unique audience number using the three proprietary formats.
For April home-based usage the multimedia report shows a total unique audience of 28.3 million. RealMedia’s various formats led the field with 17 million unique users followed by Windows Media at 15 million and QuickTime at 7.8 million.