Projected Ad Increase Is A Good Thing For Martha
Jun 20, 2002, 12:00 AM
With an insider trading investigation swirling around its chairman, Martha Stewart Living Omnimedia predicted solid growth for the rest of the year at the Mid-Year Media Review conference held in New York City. Stewart said the business will benefit from a “combination of new product introductions and a strengthening of existing businesses.” Martha Stewart Living, the company’s flagship, posted a 12% increase in ad pages in the second quarter of 2002. The company plans to grow revenues in its merchandising division “by increasing our offerings within the specialty retail channel through the Martha Stewart Signature brand label and to improve results within our Internet/Direct Commerce business segment," said Stewart.