• February 14, 2008

"Taste the Pursuit" will feature two 30-second television commercials and a series of print ads, plus direct-mail and a webisode.

Working with Cliff Freeman & Partners, Bonefish Grill has developed an integrated campaign that includes TV, print and Internet "webisodes." Five flights, each featuring separate parts of the world, will debut during 2008. The first stop is The Caribbean. All five flights will be paired with new menu items, showcasing indigenous fish, recipes and flavors of the featured locale.

In addition to the two 30-second spots, Cliff Freeman & Partners has added an Internet component, a series of one- and two-minute "webisodes," edited from the outtakes of each spot.

The Caribbean television campaign begins Monday and will continue through March and air on cable TV.

--Nina M. Lentini