Giarraputo Joins Mindset Marketing Solutions
He will strengthen Mindset's brand presence within the media industry, developing and selling Segment-of-One zip+4 and household-level targeting products and services that support established and emerging communications technologies such as integrated print and online publishers, television networks, cable companies, wireless carriers, search engines and consumer portals. Giarraputo will open an East Coast office for the Scottsdale-based company.
Mindset offers pharmaceutical and related health-care companies a revolutionary approach to personalize direct-to-patient marketing solutions by combining its precise zip+4 and individual household targeting platforms with sophisticated mathematical algorithms to develop highly effective Segment-of-One strategies that enable individualized tracking, understanding of and responding to customer behavior.
Giarraputo joins Mindset following 17 years as media director for the Johnson & Johnson Global Marketing Group, where he directed the company's significant media investments, led strategic multimedia planning for all corporate initiatives and was responsible for projects such as the selection, integrated marketing and communications planning for the Emmy®-award winning "Johnson & Johnson Spotlight Presentation" movie series for television.
Giarraputo's experience also includes positions as media planner and supervisor with Jordan, McGrath, Case & Taylor for clients Quaker Oats Company and Glaxo-SmithKline, and BBDO Worldwide for clients GE and PepsiCo. During his 23 years in marketing, Giarraputo has been honored with numerous awards, including the Stars of Madison Avenue Award for the Johnson & Johnson Corporate Campaign from The Advertising Club, and an Advanced Media Technology Emmy®-awards nomination for "Outstanding Achievement in Advanced Media Technology for the Enhancement of Original Television Content."
--Tanya Irwin
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Giarraputo Joins Mindset Marketing Solutions "
Leave a Comment