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Borders Concept Store To Open On Friday

Feb 20, 2008, 5:00 AM
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Borders will celebrate the grand opening of its first nationwide concept store Friday through Sunday in Ann Arbor, Mich.

Throughout the weekend, Borders will be highlighting its newly created Destinations within the new Borders concept store -- Cooking, Travel, Wellness, Graphic Novels and Children's -- with special activities, in-store performances and prizes.

On Sunday, internationally acclaimed author, Margaret Atwood, the inventor of a revolutionary new technology called LongPen, will sign her latest book, Moral Disorder, from Toronto.

LongPen makes it possible to host a live book discussion and signing with an author who is not physically present in the store. Video conferencing allows the author and readers to see and speak to each other in real time as they would in person. Via LongPen, authors can autograph books through an electronic impulse sent via the Internet to a signing implement in the store. The new Borders concept store in Ann Arbor is the first retailer in the nation to feature LongPen.

--Nina M. Lentini

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