MeasureCast, Inc. today reported that the total time spent listening to Internet radio stations measured by MeasureCast rose 2% during the week of June 10 -16,
the week before the Librarian of Congress announced his final determination of the royalty rate webcasters must pay copyright owners of sound recordings.
The week of June 10 saw 16 of the top 25
Web radio stations ranked by MeasureCast stream more hours than they did the week before. Furthermore, 19 of the MeasureCast Top 25 streamed their entertainment to larger audiences.
Top 10
Internet-only Stations ESPN Radio finished the week as the top-ranked Internet-only station measured by MeasureCast, based on the total number of hours streamed. The Walt Disney Internet
Group-owned Webcaster streamed 128,704 hours of sports talk to 35,074 people. ESPN Radio won fourth place in the MeasureCast Top 25 Internet radio stations chat, which ranks all streaming radio
stations (AM/FM simulcast stations and Internet-only Webcasters). MEDIAmazing.com enjoyed the largest audience during the week - 45,678.
Demographic Highlights for the Week of May June
10-16
The peak listening day was Tuesday, June 11, with 19% of all total time spent listening occurring this day. Internet radio listening is primarily a work-hour phenomenon, with 77%
of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific. 11% of the week's TTSL took place over the weekend. 28% of Internet radio listeners were between the ages of 25
and 34. 57% were younger than 35, 29% were younger than 25, and 6% were older than 55. In the U.S., 33% of listeners resided in the South; 30% lived in the West, 19% were in the Northeast,
and 18% tuned in from the Midwest. 70% of listeners were men; 30% were women. Top streaming nations include the United States, the United Kingdom, Canada, Japan and Mexico.
