News Brief
Boost Mobile Buffs Up Brand
Feb 22, 2008, 7:45 AM
Boost Mobile, the pre-paid mobile service owned by Sprint Nextel, has buffed up its branding to better match its youth-oriented appeal.
The changes include the retooling of Boost logos, typefaces and color schemes across all media and products. The design revamp was handled by creative agency ATTIK.
Boost says it has 4.6 million customers, half of whom are under 30.
--Mark Walsh
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