Americans More Comfortable Buying Online
Jun 27, 2002, 12:00 AM
The United States continues to be the global leader of online purchasing and spending, according to Taylor Nelson Sofres (TNS) Interactive's third annual Global e-commerce Report (GeR) released on June 26, 2002. Across 37 counties participating in the survey, the average percent of Internet users who made online purchases is 15%. In comparison, the percent of online purchasers in the U.S. is 32%. Additionally, in terms of online spending, the worldwide median average spent during the past 4 weeks was $99 (100 Euros), while in the United States it is $162 (164 Euros). Korea, Germany, Norway and Great Britain follow the United States in online purchasing.