News Brief

Little Caesars Partners With Pepsi in National Promotion

Little Caesar Enterprises, Inc. and Pepsi-Cola have teamed to offer a scratch-off game card promotion entitled "Family Fun Instant Win Game" with more than 200,000 prizes.

The fully integrated national promotion began Monday at participating Little Caesars locations and continues while supplies last. Communication elements to support the promotion include print and broadcast materials along with in-store point of purchase displays.

Customers receive a scratch-off game card by visiting their local Little Caesars and purchasing a pizza with any Pepsi-Cola beverage. Prizes include home entertainment systems complete with big screen HDTV, CD/DVD player, tuners and speakers; digital camcorders; $160 family fun night packages complete with retail certificates and Little Caesars gift cards; MP3 players; $10 Little Caesars gift cards; Little Caesars and Pepsi-Cola products.

--Tanya Irwin

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