In this newly created position, Montgomery will report to both Marc Goldstein, North American CEO of GroupM, and GroupM Interaction CEO Rob Norman. Since 2005, Montgomery has served as worldwide CEO of GroupM's MindShare Interaction, where he managed the firm's global growth and oversaw expansion into emerging technologies.
Previously, he was U.S. CEO of mOne, a joint venture between MindShare Worldwide and OgilvyOne Worldwide. Montgomery's new responsibilities will include oversight of strategic and operations activities at each of the unit's interactive networks. Specifically, he will oversee all North American GroupM operations for display, rich media, mobile and data management while working with the digital units of GroupM operating companies MAXUS, MediaCom, Mediaedge:cia, and MindShare to develop and implement best practices company-wide.