On average, 73 million searchers used an IYP each month in 2007, up 16% from the previous year. Meanwhile, print usage remained relatively unchanged from 2006.
"The Yellow Pages medium is still a go-to resource for ready-to-buy consumers," said Neg Norton, president of the YPA. "Overall Yellow Pages usage increased in 2007 as Internet use continues to grow and print usage stabilizes."
--Tameka Kee