Mandalay Bay Taps RPA As AOR

  • February 29, 2008
Mandalay Bay Resort and Casino, a Las Vegas property, has tapped Santa Monica, Calif.-based RPA as its AOR to handle all integrated marketing for the property.

The agency will create a television, print, out-of-home, search and relationship marketing effort for the resort.

Mandalay Bay, a Circus Enterprises property, had used Las Vegas-based DRGM Advertising since 1998.

--Karl Greenberg

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