While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to Marketing Daily
Mandalay Bay Taps RPA As AOR
February 29, 2008
Mandalay Bay Resort and Casino, a Las Vegas property, has tapped Santa Monica, Calif.-based RPA as its AOR to handle all integrated marketing for the property.
The agency will
create a television, print, out-of-home, search and relationship marketing effort for the resort.
Mandalay Bay, a Circus Enterprises property, had used Las Vegas-based DRGM Advertising since
1998.