MasterCard, Lincoln Center Sign Deal

  • March 5, 2008
MasterCard Worldwide has signed a multi-year sponsorship of Jazz at Lincoln Center in New York. The deal includes sponsorship of Frederick P. Rose Hall, home of Jazz at Lincoln Center, and the Jazz at Lincoln Center Orchestra. MasterCard also becomes the preferred payment system and credit/debit card of Jazz at Lincoln Center as part of the partnership.

As part of its sponsorship, MasterCard will create experiences for MasterCard Cardholders. Jazz at Lincoln Center will accept MasterCard PayPass.

MasterCard says the deal is part of its entertainment platform, for which the company plans further sponsorships this year.

--Karl Greenberg

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