• March 7, 2008

Vesdia Corporation, a provider of loyalty marketing services, has named Lars Holmquist CMO. He brings nearly 20 years of financial services expertise, including almost 10 years developing and managing customer loyalty programs to increase profitability for financial institutions.

Holmquist will focus on business development within the financial services industry, specifically optimizing the growing demand for Vesdia's turnkey merchant-funded reward solutions.

He was formerly president of TSYS Loyalty, where he led the company's growth in its end-to-end loyalty services and successfully developed and expanded relationships with many of the nation's top card issuing financial institutions.

Prior to TSYS, Holmquist was VP/loyalty consulting services for MasterCard International.--Nina M. Lentini