• March 7, 2008

Tea Forté has tapped Knotice and its Concentri platform to manage its Web site and e-mail marketing campaigns.

The gourmet tea brand will use Akron, Ohio-based Knotice's Concentri hosted software package to create, track and manage new and ongoing product campaigns on the Web site, as well as launch e-mail promotions.

Concentri offers site analytics, audience segmentation and message tracking in one dashboard. The platform can also control mobile marketing campaigns.

--Tameka Kee