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Newspapers Holding Up Nicely Up North

Canadian newspapers are making the case -- backed up by solid numbers -- that the print situation in the Great White North is nowhere near as dire as in the U.S., where dailies have been battered by steady drops in circulation and ad revenue. While American publishers like The New York Times Co., E.W. Scripps Co. and Media General Inc., have issued dismal reports, a new Canadian survey shows that their newspapers are actually managing to post readership gains.

By way of example, Canada's two national papers recorded slight gains in weekday readership in 2007, according to Newspaper Audience Databank Inc. The Globe and Mail's weekday readership increased 3.9% last year, to 911,600, while Saturday editions averaged 1.03 million readers, up slightly. And the National Post had a 2% increase on weekdays, to almost 540,000. Meanwhile, free newspapers continued to grow with Metro now reaching 950,000 readers in Montreal, Ottawa, Toronto and Vancouver.

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