• March 10, 2008

Brand experience agency Method adds an Emmy Award-recognized interactive television executive and an internationally recognized interactive media expert as vice presidents of media and entertainment.

TV industry veterans Geoff Katz and John Gilles will drive Method's business strategy and development in the interactive television sector. Katz brings over a decade of experience working with interactive television companies like TiVo and DirecTV, and emerging media platform companies such as Liberate, Excite@Home, and PacketVideo. He contributed to two Primetime Emmy Award-winning interactive television projects.

Gilles brings over 18 years of interactive media, strategy and business development experience to Method, having led interactive media for three cable networks, Comcast-owned G4TV, TechTV and its predecessor, ZDTV. Gilles is recognized internationally for his work in developing innovative digital media products, including VOD, broadband video channels, rich-media web sites, interactive television applications, games, mobile applications, and interactive program guides.

--Tanya Irwin