AdReady Hires Execs From Microsoft, AOL

  • March 11, 2008
Automated ad service AdReady has bulked up its management ranks by hiring a pair of former executives at Microsoft and AOL, respectively.

The startup on Monday named Mark Feldman as senior vice president of sales business development, and Saleel Sathe as vice president for product management. Feldman, previously vice president of network development at AOL, will oversee AdReady's revenue initiatives, manage the sales organization and build partnerships with online publishers.

Sathe was director of product management for Microsoft's adCenter. AdReady is one of several self-service ad companies that have emerged in the last two years, and caters to smaller advertisers. Its service allows advertisers to select and customize online display ads for free.

--Mark Walsh

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