• e-consultancy, Friday, March 14, 2008 1:34 PM

Whether it's fair or not, Wikipedia pages still tend to snag high organic rankings for keywords across multiple categories. So what is it about the entries that make them so attractive to the engine's algorithms?

"The English version is most people's idea of a perfectly optimised site," says Patrick Altoft. That means strong on-page SEO--like entries having engine-friendly file names, title tags and meta descriptions, not to mention the wealth of crawlable, keyword-rich text. The internal linking structure is also one of the most robust on the Web--as every entry that references another article turns the title into a link.

Lastly, Wikipedia has branded itself as a resource that offers a vast amount of high quality info (for the most part), and as such, millions of Web sites have linked to it, creating "an unrivalled trust status" in the eyes of the engines, Altoft says.

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