News Brief
AOL's Platform-A Offers Combo Of Feedpoint, Outsearch
Mar 18, 2008, 7:00 AM
AOL on Monday announced today that its Platform-A ad platform now offers a combined offering of Quigo's FeedPoint search marketing solution with Advertising.com's OutSearch product.
The SEM business will handle campaigns for over 100 top-tier clients across a range of SEM competencies.
Ad.com's OutSearch solution, powered by its AdLearn technology, is a bid management platform for optimizing advertiser return on investment across all keyword and paid search campaigns.
Quigo's FeedPoint solution is a data feed management and analytic tool to maximize exposure and ROI across paid inclusion programs and consumer shopping engines.
- Gavin O'Malley
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