• by March 18, 2008

Tameka Kee and I were taken aback by some panelists' pronunciation of the German sports clothing and shoe manufacturer Adidas. They were saying AH-dee-das so blithely and we were getting all worked up. What is this, some British pronunciation?

So I Googled and found on inogolo.com a guide to brand pronunciations. Indeed, it says the phonetic and correct way to say Adidas is with the stress on the first syllable.

But in the notes section, inogolo does say that it is common to hear the brand pronounced ah-DEE-das in the United States.

We say, when in Rome ...

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