Creatives: Don't Fear the Machine
For example, CP&B was the agency behind Burger King's "Whopper Freakout" campaign. It took face-to-face communication, particularly in getting the franchise owners to buy in to the concept.
"The francisees said, 'if you run a commercial that says we're no longer selling our most popular product, we're gonna come to your house and kill you."
Try getting a machine to accomplish that.
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