News Brief
Apple In Talks With Major Labels For New Digital Music Service
Mar 20, 2008, 7:00 AM
Apple is in talks with major labels including Sony BMG, EMI, Warner Music Group and Universal Music Group to launch an all-you-can-eat digital music service that bundles free access to iTunes on its iPod and iPhone devices, according to a Financial Times report.
To date, Apple has sold music on an a-la-carte basis via iTunes. The proposed new service would appear to compete with Nokia's "Comes with Music" initiative launched in December. But while Nokia reportedly pays record labels $80 per handset, Apple so far is only offering $20 per device.
Apple is reportedly considering a subscription model as well. Market research cited in the Financial Times story indicated that consumers would pay up to $100 for unlimited music access over the life of a device, or a monthly subscription of $7 to $8. Apple has declined to comment.
--Mark Walsh
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...


Be the first to comment on "Apple In Talks With Major Labels For New Digital Music Service"
Leave a Comment