News Brief
Sprint's Boost Mobile Launches Ad Platform With Amobee Media
Mar 20, 2008, 7:00 AM
Sprint's Boost Mobile division has launched a new advertising platform with Amobee Media Systems geared to Boost's 4.6 million mostly under-30 customers. Mobile ads will initially appear on the Boost home page and the BoostLive digital storefront, with advertising in messaging and other applications to follow.
Automaker Acura and Fox Searchlight Pictures are the debut advertisers on the Boost platform. Fox has already begun running mobile ads promoting the April 11 release of "Street Kings," while Acura will soon kick off a campaign for its new 2009 TSX.
Amobee has previously formed a partnership with Winstar Interactive to sell mobile inventory and develop relationships with major advertising agencies.
--Mark Walsh
Recent Online Media Daily Articles
-
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ...
Be the first to comment on "Sprint's Boost Mobile Launches Ad Platform With Amobee Media"
Leave a Comment