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Keith Hits Prime With "Countdown" Special On NBC

Coming onto its fifth anniversary, MSNBC's "Countdown With Keith Olbermann," will hit the big Peacock with a special edition to be broadcast on NBC March 30. The network special is aimed at showing what more than 1 million MSNBC viewers see each night and to further promote the fast-growing show.

March to date, "Countdown" is averaging 402,000 adults 25 to 54, an 82% increase over last year, and holds a 9% lead over CNN's Election Center at the same time slot. It also leads CNN in total viewers with 1.1 million vs. 1.07 million. "Countdown" rolled out March 31, 2003 on MSNBC and has become the top-rated program on the channel and one of the most watched shows in cable news.

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