News Brief

Forbes To Launch Ad Network

Forbes Inc. is expected to announce today that it will start selling ads this spring for about 400 financial blogs, according to The Associated Press.

"The folks at Forbes really understood our business," said Steve Woit, publisher of Xconomy, a blog joining the Forbes network, according to The AP. "A larger network, whether it's Google or others, has to deal with every industry and large consumer sites."

Forbes' Business and Financial Blog Network, involves about 400 prescreened blogs that will start carrying advertising sold by Forbes this spring. Initial participants include Xconomy and Talking Biz News, according to The AP.

Tags: ad network
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