Adify Widget Share Platform Lets Advertisers Distribute Content Across Sites
The San Bruno, Calif.-based ad network tech firm allows publishers to maximize revenue through its Build Your Own Network (BYON) platform, and the addition of Widget Share gives members an additional way to monetize and brand the sites within their network. Widget Share offers flexibility and control, as network builders can customize the look and feel of the widgets, while ensuring that the content publishers place within them is appropriate and on-target. The tracking and analysis reports include performance by widget, by site and by individual content feed.
"In addition to being the secure syndication platform to distribute content exclusively within an editorially selected community of sites, Adify Widget Share also measures how widget content is boosting impressions," said Russ Fradin, CEO of Adify.