Dorm Life' Web Series Snags Sponsorship From Campusfood.com
The "Dorm Life" series follows the lives of 10 fictional college students over the course of 20, five-minute episodes--complete with individual Webcam vignettes and a multimedia Web site designed to bring viewers in on the action with exclusive photos, message boards and mobile clips. As part of the sponsorship, Campusfood.com will be featured in the vignettes, as well as on the www.Dorm-Life.com site.
"We wanted to offer our viewers an extensive interactive site on all platforms. The collaboration between Attention Span Media's 'Dorm Life' and Campusfood does just that," said Peter White, founder and CEO of Los Angeles-based Attention Span Media. "Our viewers can now order dinner at the click of a button, without having to miss a minute of any of the episodes. This is 'dinner and a movie' for the short-attention-span generation."
--Tameka Kee
Recent Online Media Daily Articles
-
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ...


Be the first to comment on "Dorm Life' Web Series Snags Sponsorship From Campusfood.com "
Leave a Comment