CBS Mobile Partners With Aggregate Knowledge
For example, someone who read about "super delegates" might be led to a story about the upcoming Democratic primaries because others who read about super delegates went on to read about the primaries. Visitors will initially see article suggestions in a "Your Headlines" box.
The new feature relies on Aggregate Knowledge's Amazon-style recommendation engine, which is used by online retailers and publishers to help build traffic and sales. CBS Mobile said the new feature was a first step toward expanding its use of behavioral targeting to provide more relevant ads, services and applications to customers.