• March 31, 2008

Major League Baseball is set to air four new public service announcements to tout its youth baseball, community and charitable activities.

The spots will air on ESPN's Sunday MLB opening-night broadcast. The spots show kids from Boys & Girls Clubs of America and participants of the "Reviving Baseball in Inner Cities presented by KPMG." Also in the ads are MLB players Dan Haren, Prince Fielder, Jimmy Rollins and Dontrelle Willis.

The ads, via McCann Erickson, will air on ESPN, Fox and TBS during Major League Baseball games.

--Karl Greenberg