• April 4, 2008

The company turned to Ripa for her "multi-tasking talents as well as her signature style," it said in a release. Ripa will help with the North America launch of its new premium kitchen appliance line.

The new appliances from Europe's leading premium appliance brand are loaded with features such as a Perfect Turkey Button, one button you push to cook a perfect turkey; Luxury-Glide Racks, patented ball-bearing oven racks that effortlessly extend at the touch of a finger and an Induction Hybrid cooktop that boils water in 90 seconds.

The entire Electrolux appliance collection is available nationwide through select independent retailers and at mass merchandisers Best Buy, Lowe's and Sears.

--Nina M. Lentini