The company will target and sign premium Web properties that cater to multicultural audiences to augment its existing offering of African-American sites such as Mocha City (www.mochacity.com), Bossip (www.bossip.com) and ClutchMagOnline (www.clutchmagonline.com); and Latino sites such as Lossip (www.lossip.com), LaMusica (www.lamusica.com) and VivirLatino (www.vivirlatino.com).
A dedicated team of sales specialists will be out in the field presenting quality niche sites with highly passionate and loyal users to the brand marketers seeking to engage these audiences.
--Tanya Irwin