Remember the ozone hole? That rather large area that made all the Aussies wear sun-block for the first time in their lives? Well, thanks to changes in regulations controlling CFCs
and public awareness, it's actually shrinking. It won't be fully recovered until 2050, by most estimates, but it's an excellent example of how government action, corporate initiative and individual
responsibility can join together to actually do something positive. It's small steps like these that led our small creative shop, The Brooklyn Brothers, to ask what we could do. We generally
don't work on much that pollutes in our office. And we employ fewer than 20 people. However, when in production we employ up to 100. And we fly them from places like NY to LA. And we make them drive
trucks and lug power-hungry equipment. And use lights. And chemicals to develop film. It's there we decided we could make a difference. We asked ERM, a leading environmental consultancy based in
the UK, to calculate exactly how much carbon all those folks emitted when we employed them. ERM took into account every step of production: from the flights we took to the amount of materials we used
for props to the power used by our editors. This evaluation allows a production to move in a cleaner direction and purchase offsets for the balance of its carbon. Our free calculator is available
online at thebrooklynbrothers.com. If just one of you is encouraged to check it out and use it, maybe - just maybe - we'll have accomplished something. Did it just get one millionth of one degree
cooler in here, or is it just me?
